Your Best Marketing Tool, High End Professional Headshots

Your business headshots are one of the first impressions a potential client will have on your company. Whether it’s an email signature, LinkedIn profile, Facebook business page, or displayed on your main website, it’s essential to have. You will present credibility and trust, which in return, promotes growth and sales. My effective coaching further assists in enhancing that investment by delivering corporate headshots that are striking and professional. These are a few examples of people who utilize corporate headshots:

• Medical Staff
• Attorneys
• Entrepreneurs and Business Owners
• Financial Advisors
• CEOs

 

We understand your busy schedule. That’s why we are here to help with on-site photography services to capture your staff’s headshots. This allows you to stay in the office, save your time and travel expenses, all while getting the best portraits for you and your business! At our session, you will have the ability to see your photographs the same-day and approve the ones you prefer.

houston headshots

What is corporate photography and what are the benefits?

Running a successful business in today's market is strongly dependent on making a personal connection with your customers and audience. Being able to relate a face to a business is a part of building that connection. Photography can be a powerful tool to enhance your company or business. Sharing your captured, business-related moments or portraits can impact an opinion or relate to potential clients and entice them to pursue business with you. 

Clients need to be visually stimulated, and with the vast amounts of media out there, you need to make sure your brand stands out. That's where we come in to help! Branding your company will linger in the minds and hearts of customers, demonstrating an authentic side of the business that differentiates the company from outside competition. Your images will appear on websites, in brochures, and, most importantly on social media. What clients prefer to see is who makes up the business’s backbone. When you keep your website or social media page modernized with professional photographs, they can see you are up to date and genuine. 

houston headshots

A Good Corporte Headshot

What makes a good corporate headshot?

There are three key elements to a good corporate headshot. The first and this is the most important. How would you like people to see you and what message do you want your corporate headshot to send?

Remember, we live in a visual world where takes as little as a 10th of the second for us to form a judgement about a person, as proved by professor Todorov Princeton University. So in that tenth of a second - let’s be generous and stretch that out to 10 x longer, a whole second - people form a judgement about you. Either by the way you look, by your smile, by what you're wearing, the environment you’ve been photographed in or the context, which the photographs are being displayed. Those first impressions are being made and count. You need to think carefully about what you would like people to think when they see your photograph.

Secondly, a good corporate headshot needs to be composed correctly and have good lighting. The most crucial thing is; is it exposed correctly? The lighting could be natural daylight; it can also be taken with flash or ambient light. If you combine this technical aspect of photography to composition - which is the artistic element - and get it right you’ll have a good corporate headshot. Do you want the photograph to be a headshot would you like to be full length, do you want to be seen sitting at your desk or standing by the company logo? Is it a relaxed and informal portrait or are you trying to appear more serious? Say for instance if you are a firm of Lawyers, do the litigators want to come across differently to the lawyers who deal in family law?

Third and finally, and this is perhaps the most crucial point, the photograph needs to connect with the viewer. We've all seen photographs of business people, actors, TV celebrities and friends where they are simply staring wide-eyed at the camera. What this does is form a barrier between the viewer and the person in the photograph.

It stops the person viewing the photograph wanting to investigate any further because, as I said in point number one; we make snap decisions about what we like what we don't like.

However if the eyes are connecting with the viewer and that means the eyes are focused in the right place and if they eyes contain real emotion and show real personality, it takes the portrait to a new level and makes the viewer engage with the person in the photograph.

So that’s the 3 key elements good corporate headshot

There are other important factors to a good corporate headshot and I will be discussing those in a following post.

 

 

 

A Good Corporte Headshot